kim punar brahmanah punya
bhakta rajarsayas tatha
anityam asukham lokam
imam prapya bhajasva mam

"How much more this is so of the righteous brahmanas, the devotees and the saintly kings. Therefore, having come to this temporary, miserable world, engage in loving service unto Me."

We have to segregate this sloka into two parts. First half is continuation of the previous sloka. The second half is an advice given to Arjuna. When people born out of papa karma could reach the Lord, Arjuna, a Rajarishi should have no problem to reach Him. King Kausika became sage Viswamitra and wanted to get the title Brahmarishi. He did intense meditation and graduated first as a Rishi, then Rajarishi and then Brahmarishi. Kim puna = why talk of, punya = those born of past punya or good deeds, bhakta = those worshiping the Lord, rajarasyas tatha = and those who are Rajarishi. When people of inferior character or birth could reach the Lord, why ask about those born out of good deeds or those who are continuously worshiping and Rajarishi, like Arjuna. Here we should note that the classification inferior and superior, by birth or other yardsticks, is not created by the Lord; but these groupings are assumed by people and are in vogue. Swami Pillai Lokacharya, in his Sri Vachana Bhooshanam, shows a very valid point. He says that many call others as born in inferior community. But this is an illusion only. He emphatically says that by one's birth one can not be considered inferior or lower. Similarly, regarding some as born in high or superior families is also illusion and is wrong. Really, he says, without Bhakti, that birth is low and inferior. He further says that only Bhakti in the Lord makes one superior. Excepting this, all other yardsticks to categorise anyone as superior or inferior are wrong and are never real. The Lord is common to all, who are surrendering in devotion. Such people are blessed with Moksham and others will have to go in the cycle of birth and death. In the second half of the sloka Sri Krishna tells Arjuna that he being His cousin, would also get that supreme position and he has to follow certain things. Mam bhajasva = worship Me [Sri Krishna], prapya = [those] suffering in, imam =this, lokam =world. Since Arjuna is suffering in this world, he should worship, in devotion, the Lord. Why so? Because, this world [or living in this world] is, anityam = not permanent, asukham = uncomfortable. This world or worldly life is very transient. Even in this short period, it is full of miseries and sorrow and never comfortable. So Arjuna and others have to get liberated from this inferior place; and that can be only by worshiping the Lord. Here Sri Krishna prescribes sadhana bhakti. We have earlier seen that bhakti is of two types: sadhana and sadhya. In sadhya bhakti, the person does Bhakti for the sake of bhakti as he finds that itself is pleasing. In sadhana bhakti, one performs Bhakti to reach Moksham. Sri Krishna tells Arjuna to perform Bhakti to reach Him and so it is sadhana bhakti, He is recommending. Because till sloka 33 first half, Sri Krishna lectured the greatness of Bhakti and performing it was so pleasing. Arjuna should have responded by telling that he would do Bhakti for the sake of Bhakti. But he did not say so. Therefore, Sri Krishna finding no reaction, thought a reward for Bhakti would be able to enthuse. Sri Krishna thus tells Arjuna that he should do his karma of fighting in the war and keep up Kshatriya dharma; and then attain atman sakshakaram; perform bhakti and reach the Lord. If we understand the disadvantages of this world - transient, inferior and sorrowful, then we can devote to the Lord, Who is everlasting, superior and imparting happiness always. We should devote to the Lord Sri Rama seeing Sri Anjaneya as the example.
                                                                                                               (continued)